publishing – Terrella Media, Inc.

September 28, 2009September 22, 2020Events, Publishing Strategy, Terrella Media News

See You Oct. 28, 2009 at the SF WPA Roundtable

Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world.

January 29, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

Using Media to Bring People Together

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern […]

March 7, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: REI Gearmail

The unrealized potential of content I suppose there’s something to be said […]

September 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Deconstructing Content

Maybe the medium isn’t the message after all. Whether you work in […]

July 16, 2007September 22, 2020Brand Community Media Strategy

Turning Customers into Members

Applying magazine lessons to consumer brands If you build it, they will […]