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Tag: Media

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]

March 5, 2010April 26, 2017Publishing Strategy, Ramblings from Dave Kalman

“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)

“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?”

November 12, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing

Brand-Focused vs. Customer-Focused Content

Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And […]

August 17, 2008September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Using "Engagement" as a Media Planning Metric

Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]

March 7, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: REI Gearmail

The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]

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Recent Posts

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  • Starbucks-Boulange Brand Damage
  • Steve Jobs, 1955-2011
  • The Netflix Brand Attraction Challenge
  • Beware the Exploding Smartphone
  • Interactive Video Just Might Bring Customers Closer
  • Cooks Source Scandal: Into the Frying Pan
  • New Beginnings at Niche Digital Chicago.
  • Eichler Remodeling Faire Named Finalist in MyEventRocked Contest
  • Eichler Faire 2010 Draws 600+ Attendees
  • “How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)
  • Cancelled: "Mobilize Your Content," WPA Roundtable San Francisco, 3/3/2010
  • 2010 Maggies Open for Registration
  • AMD Gaming eNews Misfire
  • 2010 Maggie Awards Preview: Get ready to Enter, Judge, and Win!
  • MWS Asks, Are You a Print Dinosaur?
  • See You Oct. 28, 2009 at the SF WPA Roundtable
  • The House of the Future
  • eNewsletter Subject Line Fail
  • Cash for Clunkers Drives Big Returns: Updated
  • Eichler Faire Draws Astounding 400+ Attendees
  • Gibson USA: Rockin' Content
  • Sprint's (Mis) Connection
  • Western Publishing Association Cancels Publishing Conference
  • CANCELLED: WPA 2009 Publishing Conference, April 22-24, L.A.
  • 2009 Custom Content Conference, March 22-24
  • Connected Events: Of Course
  • Custom Publishing Review: The Costco Connection
  • Using Media to Bring People Together
  • Speechless: An Open Letter to Apple
  • Custom Publishing Review: Magazine Misses the Healthpoint
  • Marcomm Integration with Brand Community Media / Custom Publishing
  • Where's the Love? Sustaining Brand Value
  • Brand-Focused vs. Customer-Focused Content
  • Using "Engagement" as a Media Planning Metric
  • Custom Publishing Review: Healthy Pet Magazine
  • Custom Publishing Review: REI Gearmail
  • Custom Publishing Ethics
  • Deconstructing Content
  • Outward Bound: The Value of Print Media
  • You’ve Got Mail: e-tailers Push Postal Mail
  • Netflix: Q2 ’07 Update
  • Turning Customers into Members
  • Brand Communities, Marketing, and Media
  • Publishing As Branding
  • A Case of Magazine Rebranding
  • Brand Echo: Transmitting Brand Preferences
  • Custom Publishing Review: Fidelity Mag Redesign (An Update)
  • Custom Publishing Review: KP’s Partners in Health
  • The Business of eBooks
  • Competing for Consumers’ Dwindling Time
  • Custom Publishing Review: Fidelity Magazine Could Be Great
  • Newsletter or Snoozeletter?
  • Netflix: Q1 2006 Update

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