Media – Terrella Media, Inc.

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]

March 5, 2010April 26, 2017Publishing Strategy, Ramblings from Dave Kalman

“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)

“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?”

November 12, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing

Brand-Focused vs. Customer-Focused Content

Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: […]

August 17, 2008September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Using "Engagement" as a Media Planning Metric

Rules of Engagement In selling advertising, publishers often promote as a key […]

March 7, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: REI Gearmail

The unrealized potential of content I suppose there’s something to be said […]