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Tag: marketing

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]

November 15, 2008September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Dave Kalman Analysis, Publishing Strategy

Where's the Love? Sustaining Brand Value

“We need emotional content.” The student tries again, and the master intones, “Don’t think. Feeeeel. It is like a finger pointing away to the moon. Don’t concentrate on the finger, or you will miss all of the heavenly glory.”

October 15, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Custom Publishing Ethics

The custom publisher’s responsibilities to consumers If you browse a website long […]

July 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q2 ’07 Update

Q2 2007: Netflix’s Not So Excellent Adventure In August of ’05, I […]

July 16, 2007September 22, 2020Brand Community Media Strategy

Turning Customers into Members

Applying magazine lessons to consumer brands If you build it, they will […]

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