The Netflix Brand Attraction Challenge

Posted Posted in Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, […]

Custom Publishing Ethics

Posted Posted in Brand Community Media Strategy, Custom Media, Custom Publishing

The custom publisher’s responsibilities to consumers If you browse a website long enough you’ll eventually find a “Terms of Use” or “Legal” policy statement. That document outlines the site owner’s legal responsibilities (or lack thereof) and the rules that Web site visitors agree to follow. You can find the document link at the bottom of […]