marketing strategy – Terrella Media, Inc.

May 18, 2011November 29, 2021Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman

Beware the Exploding Smartphone

Consider the list of devices, products, and services that smartphones already duplicate or replace.

September 5, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Outward Bound: The Value of Print Media

Sidebar to You’ve Got Mail: e-tailers Push Postal Mail Despite the growth of electronic publishing, whether via websites, email newsletters, e-books, blogs, […]

September 5, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

You’ve Got Mail: e-tailers Push Postal Mail

Powerhouse e-tailers push postal mail to break through and motivate By Audrey Kalman As a Netflix subscriber, Land’s End customer, and habitual […]

July 16, 2007September 22, 2020Brand Community Media Strategy

Turning Customers into Members

Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in […]

June 19, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Publishing As Branding

Magazine brand management 101 My friend and colleague Peter Hutchinson is a great writer (and a renowned writing teacher). So as you […]