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Tag: marketing communications

October 14, 2009September 22, 2020Custom Media, Custom Publishing, Custom Publishing Review

AMD Gaming eNews Misfire

The key deficiency here is lack of customer focus…

December 2, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy

Custom Publishing Review: Magazine Misses the Healthpoint

What good is a branded magazine without the brand? Just last week […]

November 18, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Marcomm Integration with Brand Community Media / Custom Publishing

How a brand community media program can incorporate multiple marcomm objectives Marketing […]

November 15, 2008September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Dave Kalman Analysis, Publishing Strategy

Where's the Love? Sustaining Brand Value

“We need emotional content.” The student tries again, and the master intones, “Don’t think. Feeeeel. It is like a finger pointing away to the moon. Don’t concentrate on the finger, or you will miss all of the heavenly glory.”

November 12, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing

Brand-Focused vs. Customer-Focused Content

Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: […]

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