MWS Asks, Are You a Print Dinosaur?

Posted Posted in Email and Social Media Marketing, Events, Publishing Strategy

Publishing impresario Carl Landau threw a party in Minneapolis. It was called the Niche Digital Conference, where I joined Minnick Web Services (MWS) as an exhibitor of our ePublishing solutions (eBooks and Digital Editions). The MWS T-Rex was a highlight of the exhibit row. (“Are you a print dinosaur?”) In my opinion, the event highlight […]

Speechless: An Open Letter to Apple

Posted Posted in Brand Community Media Strategy, Email and Social Media Marketing

[updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo would be your last, and that Apple’s SVP of Worldwide Product Marketing Philip Schiller will stand in for boss Steve Jobs as the opening keynoter. You defended your decision, stating: “Apple is reaching […]