AMD Gaming eNews Misfire
The key deficiency here is lack of customer focus…
Tag: Email and Social Media Marketing
Making Spam Pay: Email Economics
By David M. Kalman I wrote a draft of this article in mid-2003. Then I chickened out. When it came to the topic of spam, I feared ridicule. With the continuing deluge of spam, I would have had more confidence in an article titled “Achieving World Peace in Three Easy Steps.” For me, it was […]
Newsletter or Snoozeletter?
Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep a brand at top-of-mind. They also know that email newsletters provide customers with a simple response vehicle: Make an offer. Get a response. It’s quick and easy. Email newsletters can also generate leads, […]