eichler faire – Terrella Media, Inc.

The House of the Future

Posted September 15, 2009April 26, 2017 dmkalmanPosted in Ramblings from Dave Kalman

One icon of that era was the “X-100,” a steel-framed Eichler home nestled in the highlands of San Mateo, California.

Eichler Faire Draws Astounding 400+ Attendees

The Eichler Remodeling Faire would not have happened without Ron Key’s vision and his relationships with construction and design partners who participated in the event.

Using Media to Bring People Together

Posted January 29, 2009April 26, 2017 dmkalmanPosted in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among […]