MWS Asks, Are You a Print Dinosaur?

Posted Posted in Email and Social Media Marketing, Events, Publishing Strategy

Publishing impresario Carl Landau threw a party in Minneapolis. It was called the Niche Digital Conference, where I joined Minnick Web Services (MWS) as an exhibitor of our ePublishing solutions (eBooks and Digital Editions). The MWS T-Rex was a highlight of the exhibit row. (“Are you a print dinosaur?”) In my opinion, the event highlight […]

The Business of eBooks

Posted Posted in Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy

eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook may contain text, graphics, hyperlinks, animations, videos, or other multimedia objects. Some eBook technologies include Digital Rights Management (DRM), to protect copyrighted content from unauthorized use. An eBook may be downloaded to a […]