The Netflix Brand Attraction Challenge

Posted Posted in Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, […]

Kalman Partners with Minnick as Product Manager/ePublishing

Posted Posted in Publishing Strategy, Terrella Media News

Terrella Media’s David M. Kalman has announced he is now partnering with Minnick Web Services LLC as Product Manager/ePublishing. In this role, Kalman will direct new business development for Minnick’s eBook/eMag services. He will also contribute to Minnick’s ePublishing product strategy. While publishing Intelligent Enterprise Magazine at Miller Freeman a decade ago,  Kalman was one […]