customer loyalty – Terrella Media, Inc.

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]

October 14, 2009September 22, 2020Custom Media, Custom Publishing, Custom Publishing Review

AMD Gaming eNews Misfire

The key deficiency here is lack of customer focus…

July 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q2 ’07 Update

Q2 2007: Netflix’s Not So Excellent Adventure In August of ’05, I first wrote about the challenge Netflix faces to retain subscribers. […]

July 17, 2006September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q1 2006 Update

Netflix controls subscriber acquisition costs and blasts new sub acquisition into orbit Last August I wrote about the challenge faced by Netflix […]