When Promotions A.I. Goes Bad

Posted Posted in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman

Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house brand, and it has prospered by means of consistency of product quality, innovation in delivery, and faithfulness to its brand values. Unfortunately, there are occasions when innovation conflicts with a brand value and […]