Custom Publishing Ethics
The custom publisher’s responsibilities to consumers If you browse a website long enough you’ll eventually find a “Terms of Use” or “Legal” […]
The custom publisher’s responsibilities to consumers If you browse a website long enough you’ll eventually find a “Terms of Use” or “Legal” […]
Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]
Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in […]
…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.
Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]
Our website may use cookies to enable some website functions. Terrella Media does not collect any personal information from users; however, third parties such as Wordpress, Google, and Wordfence may use cookies and/or tracking to manage user sessions, enable website security features, and provide non-personally identifying web analytics. By continuing to use our website, you agree to our use of cookies.