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Tag: Custom Media

October 14, 2009September 22, 2020Custom Media, Custom Publishing, Custom Publishing Review

AMD Gaming eNews Misfire

The key deficiency here is lack of customer focus…

December 2, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy

Custom Publishing Review: Magazine Misses the Healthpoint

What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]

May 3, 2007August 3, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Brand Echo: Transmitting Brand Preferences

Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]

Recent Posts

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  • New Beginnings at Niche Digital Chicago.
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  • “How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)
  • Cancelled: "Mobilize Your Content," WPA Roundtable San Francisco, 3/3/2010
  • 2010 Maggies Open for Registration
  • AMD Gaming eNews Misfire
  • 2010 Maggie Awards Preview: Get ready to Enter, Judge, and Win!
  • MWS Asks, Are You a Print Dinosaur?
  • See You Oct. 28, 2009 at the SF WPA Roundtable
  • The House of the Future
  • eNewsletter Subject Line Fail
  • Cash for Clunkers Drives Big Returns: Updated
  • Eichler Faire Draws Astounding 400+ Attendees
  • Gibson USA: Rockin' Content
  • Sprint's (Mis) Connection
  • Western Publishing Association Cancels Publishing Conference
  • CANCELLED: WPA 2009 Publishing Conference, April 22-24, L.A.
  • 2009 Custom Content Conference, March 22-24
  • Connected Events: Of Course
  • Custom Publishing Review: The Costco Connection
  • Using Media to Bring People Together
  • Speechless: An Open Letter to Apple
  • Custom Publishing Review: Magazine Misses the Healthpoint
  • Marcomm Integration with Brand Community Media / Custom Publishing
  • Where's the Love? Sustaining Brand Value
  • Brand-Focused vs. Customer-Focused Content
  • Using "Engagement" as a Media Planning Metric
  • Custom Publishing Review: Healthy Pet Magazine
  • Custom Publishing Review: REI Gearmail
  • Custom Publishing Ethics
  • Deconstructing Content
  • Outward Bound: The Value of Print Media
  • You’ve Got Mail: e-tailers Push Postal Mail
  • Netflix: Q2 ’07 Update
  • Turning Customers into Members
  • Brand Communities, Marketing, and Media
  • Publishing As Branding
  • A Case of Magazine Rebranding
  • Brand Echo: Transmitting Brand Preferences
  • Custom Publishing Review: Fidelity Mag Redesign (An Update)
  • Custom Publishing Review: KP’s Partners in Health
  • The Business of eBooks
  • Competing for Consumers’ Dwindling Time
  • Custom Publishing Review: Fidelity Magazine Could Be Great
  • Newsletter or Snoozeletter?
  • Netflix: Q1 2006 Update

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