content – Terrella Media, Inc.

November 12, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing

Brand-Focused vs. Customer-Focused Content

Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: […]

March 7, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: REI Gearmail

The unrealized potential of content I suppose there’s something to be said […]

September 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Deconstructing Content

Maybe the medium isn’t the message after all. Whether you work in […]

July 3, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Brand Communities, Marketing, and Media

…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.