November 12, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing Brand-Focused vs. Customer-Focused Content Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: […]
March 7, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review Custom Publishing Review: REI Gearmail The unrealized potential of content I suppose there’s something to be said […]
September 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy Deconstructing Content Maybe the medium isn’t the message after all. Whether you work in […]
July 3, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy Brand Communities, Marketing, and Media …a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.