Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: […]
The unrealized potential of content I suppose there’s something to be said […]
Maybe the medium isn’t the message after all. Whether you work in […]
…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.