Skip to content
Terrella Media, Inc.
  • Home
  • About
    • What’s a Terrella?
    • The United States Constitution
  • BrandMagnet™
    • About BrandMagnet
  • Fundraiser
  • Contact

Tag: consumer brands

Turning Customers into Members

Posted July 16, 2007September 22, 2020 dmkalmanPosted in Brand Community Media Strategy

Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in his 1982 novel “Shoeless Joe.” If you recall the book or its film incarnation “Field of Dreams,” you know that protagonist Ray Kinsella follows that disembodied call to action, carving a baseball diamond […]

Proudly powered by WordPress | Theme: Sydney by aThemes.