After a year of driving my Subaru Impreza, I was surprised to […]
Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]
The key deficiency here is lack of customer focus…
Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).