brand community – Terrella Media, Inc.

November 5, 2010September 22, 2020Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Cooks Source Scandal: Into the Frying Pan

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.

December 26, 2008April 26, 2017Brand Community Media Strategy, Email and Social Media Marketing

Speechless: An Open Letter to Apple

[updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo […]

November 18, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Marcomm Integration with Brand Community Media / Custom Publishing

How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as […]

July 3, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Brand Communities, Marketing, and Media

…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.