Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.
[updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo would be your last, and that Apple’s SVP of Worldwide Product Marketing Philip Schiller will stand in for boss Steve Jobs as the opening keynoter. You defended your decision, stating: “Apple is reaching […]
How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as advertising, direct mail, customer research, and P.R. – to pursue diverse objectives. A company might develop one marcomm program to keep “at risk” customers from switching to an upstart competitor, another to support […]
…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.