brand community marketing – Terrella Media, Inc.

December 28, 2022December 28, 2022Brand Community Media Process, Brand Community Media Strategy, Ramblings from Dave Kalman, Uncategorized

Starbucks Announces Rewards Program Inflation Supernova

Just in time for the holidays, Starbucks has gifted its most loyal customers with stellar inflation. Starting Feb. 13, 2023, the value […]

July 3, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Brand Communities, Marketing, and Media

…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.