brand communities – Terrella Media, Inc.

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]

September 15, 2009September 22, 2020Ramblings from Dave Kalman

The House of the Future

One icon of that era was the “X-100,” a steel-framed Eichler home nestled in the highlands of San Mateo, California.

January 29, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

Using Media to Bring People Together

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]

August 9, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Healthy Pet Magazine

A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]

July 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q2 ’07 Update

Q2 2007: Netflix’s Not So Excellent Adventure In August of ’05, I first wrote about the challenge Netflix faces to retain subscribers. […]