audience development – Terrella Media, Inc.

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]

July 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q2 ’07 Update

Q2 2007: Netflix’s Not So Excellent Adventure In August of ’05, I first wrote about the challenge Netflix faces to retain subscribers. […]

July 17, 2006September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q1 2006 Update

Netflix controls subscriber acquisition costs and blasts new sub acquisition into orbit Last August I wrote about the challenge faced by Netflix […]