affinity marketing – Terrella Media, Inc.

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]

October 14, 2009September 22, 2020Custom Media, Custom Publishing, Custom Publishing Review

AMD Gaming eNews Misfire

The key deficiency here is lack of customer focus…

December 2, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy

Custom Publishing Review: Magazine Misses the Healthpoint

What good is a branded magazine without the brand? Just last week […]

November 18, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Marcomm Integration with Brand Community Media / Custom Publishing

How a brand community media program can incorporate multiple marcomm objectives Marketing […]

November 12, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing

Brand-Focused vs. Customer-Focused Content

Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: […]