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Tag: advertising

August 17, 2008September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Using "Engagement" as a Media Planning Metric

Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]

August 9, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Healthy Pet Magazine

A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]

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