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Recent Posts

Blast from dPast: The dBASE Language Handbook (1989)
When Promotions A.I. Goes Bad
Tapgift.com available for sale
What’s Love Got to Do With It? Subaru “Drive” Magazine
Starbucks-Boulange Brand Damage
Steve Jobs, 1955-2011
The Netflix Brand Attraction Challenge
Beware the Exploding Smartphone
Interactive Video Just Might Bring Customers Closer
Cooks Source Scandal: Into the Frying Pan
New Beginnings at Niche Digital Chicago.
Eichler Remodeling Faire Named Finalist in MyEventRocked Contest
Eichler Faire 2010 Draws 600+ Attendees
“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)
Cancelled: "Mobilize Your Content," WPA Roundtable San Francisco, 3/3/2010
2010 Maggies Open for Registration
AMD Gaming eNews Misfire
2010 Maggie Awards Preview: Get ready to Enter, Judge, and Win!
MWS Asks, Are You a Print Dinosaur?
See You Oct. 28, 2009 at the SF WPA Roundtable
The House of the Future
eNewsletter Subject Line Fail
Cash for Clunkers Drives Big Returns: Updated
Eichler Faire Draws Astounding 400+ Attendees
Gibson USA: Rockin' Content
Sprint's (Mis) Connection
Western Publishing Association Cancels Publishing Conference
CANCELLED: WPA 2009 Publishing Conference, April 22-24, L.A.
2009 Custom Content Conference, March 22-24
Connected Events: Of Course
Making Spam Pay: Email Economics
Custom Publishing Review: The Costco Connection
Using Media to Bring People Together
Speechless: An Open Letter to Apple
Custom Publishing Review: Magazine Misses the Healthpoint
Marcomm Integration with Brand Community Media / Custom Publishing
Where's the Love? Sustaining Brand Value
Brand-Focused vs. Customer-Focused Content
Using "Engagement" as a Media Planning Metric
Custom Publishing Review: Healthy Pet Magazine
Custom Publishing Review: REI Gearmail
Custom Publishing Ethics
Deconstructing Content
Outward Bound: The Value of Print Media
You’ve Got Mail: e-tailers Push Postal Mail
Netflix: Q2 ’07 Update
Turning Customers into Members
Brand Communities, Marketing, and Media
Publishing As Branding
A Case of Magazine Rebranding
Brand Echo: Transmitting Brand Preferences
Custom Publishing Review: Fidelity Mag Redesign (An Update)
Custom Publishing Review: KP’s Partners in Health
The Business of eBooks
Competing for Consumers’ Dwindling Time
Custom Publishing Review: Fidelity Magazine Could Be Great
Newsletter or Snoozeletter?
Netflix: Q1 2006 Update