The Business of eBooks

Posted Posted in Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy

eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook may contain text, graphics, hyperlinks, animations, videos, or other multimedia objects. Some eBook technologies include Digital Rights Management (DRM), to protect copyrighted content from unauthorized use. An eBook may be downloaded to a […]

Competing for Consumers’ Dwindling Time

Posted Posted in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where the Time Goes?” It’s a darn good question. Americans have experienced a steady, three decade-long erosion of their leisure time. The chief culprit is work – people are working longer hours today than […]

Newsletter or Snoozeletter?

Posted Posted in Brand Community Media Process, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep a brand at top-of-mind. They also know that email newsletters provide customers with a simple response vehicle: Make an offer. Get a response. It’s quick and easy. Email newsletters can also generate leads, […]