Outward Bound: The Value of Print Media
Sidebar to You’ve Got Mail: e-tailers Push Postal Mail Despite the growth of electronic publishing, whether via websites, email newsletters, e-books, blogs, […]
Discussion of publishing operations, marketing, audience development, sales, editorial, integrated media strategy, and other ideas from Dave Kalman’s brain. If he doesn’t write them down, he’ll forget them.
Sidebar to You’ve Got Mail: e-tailers Push Postal Mail Despite the growth of electronic publishing, whether via websites, email newsletters, e-books, blogs, […]
Powerhouse e-tailers push postal mail to break through and motivate By Audrey Kalman As a Netflix subscriber, Land’s End customer, and habitual […]
…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.
Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]
Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]
Our website may use cookies to enable some website functions. Terrella Media does not collect any personal information from users; however, third parties such as Wordpress, Google, and Wordfence may use cookies and/or tracking to manage user sessions, enable website security features, and provide non-personally identifying web analytics. By continuing to use our website, you agree to our use of cookies.