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Category: Publishing Strategy

Discussion of publishing operations, marketing, audience development, sales, editorial, integrated media strategy, and other ideas from Dave Kalman’s brain. If he doesn’t write them down, he’ll forget them.

October 2, 2009September 22, 2020Email and Social Media Marketing, Events, Publishing Strategy

MWS Asks, Are You a Print Dinosaur?

Publishing impresario Carl Landau threw a party in Minneapolis. It was called […]

September 28, 2009September 22, 2020Events, Publishing Strategy, Terrella Media News

See You Oct. 28, 2009 at the SF WPA Roundtable

Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world.

April 3, 2009September 22, 2020Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Sprint's (Mis) Connection

When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).

March 4, 2009September 22, 2020Event Marketing and Production, Publishing Strategy

Connected Events: Of Course

Long lines and flight cancellations in Chicago… That’s part of the ritual […]

January 29, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

Using Media to Bring People Together

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern […]

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