Category: Publishing Strategy
Discussion of publishing operations, marketing, audience development, sales, editorial, integrated media strategy, and other ideas from Dave Kalman’s brain. If he doesn’t write them down, he’ll forget them.
MWS Asks, Are You a Print Dinosaur?
See You Oct. 28, 2009 at the SF WPA Roundtable
Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world.
Don’t Miss the SEO for CEOs Webinar
New from the Western Publishing Association (WPA), here’s a webinar on SEO (Search Engine Optimization) practices and tips that will build your community, traffic, and readership. In this one-hour live event, you’ll learn how to build better navigation and organize your content for maximum search engine visibility. Register today for SEO for CEOs: What Media […]
Sprint's (Mis) Connection
When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).