Ramblings from Dave Kalman – Terrella Media, Inc.

The dBASE Language Handbook by David M. Kalman

January 2, 2022January 2, 2022Ramblings from Dave Kalman, Terrella Media News

Blast from dPast: The dBASE Language Handbook (1989)

In 1988, I signed a contract to write a cross-reference book under the Microtrends nameplate featuring the dialects of the programming language […]

July 31, 2021July 31, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman

When Promotions A.I. Goes Bad

Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]

October 5, 2011May 21, 2018Ramblings from Dave Kalman

Steve Jobs, 1955-2011

My first computer was an Apple II Plus. I paid more than $3,000 for it so I could write—and then edit without […]

May 18, 2011November 29, 2021Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman

Beware the Exploding Smartphone

Consider the list of devices, products, and services that smartphones already duplicate or replace.

April 26, 2011September 22, 2020Brand Community Media Process, Custom Media, Dave Kalman Analysis, Ramblings from Dave Kalman

Interactive Video Just Might Bring Customers Closer

The Devo interactive approach offers some interesting opportunities for publishers and marketers.