Dave Kalman Analysis – Terrella Media, Inc.

April 1, 2014December 7, 2017Brand Community Media Strategy, Dave Kalman Analysis, Uncategorized

Starbucks-Boulange Brand Damage

When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, “nice move.” […]

May 18, 2011November 29, 2021Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman

Beware the Exploding Smartphone

Consider the list of devices, products, and services that smartphones already duplicate or replace.

April 26, 2011September 22, 2020Brand Community Media Process, Custom Media, Dave Kalman Analysis, Ramblings from Dave Kalman

Interactive Video Just Might Bring Customers Closer

The Devo interactive approach offers some interesting opportunities for publishers and marketers.

November 5, 2010September 22, 2020Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Cooks Source Scandal: Into the Frying Pan

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.

September 30, 2010September 22, 2020Dave Kalman Analysis, ePublishing, Events, Publishing Strategy, Ramblings from Dave Kalman, Terrella Media News

New Beginnings at Niche Digital Chicago.

Today, publishing is becoming a pure marketing relationship process, where content (the sharing of knowledge, entertainment, and enlightenment) binds together communities of buyers and sellers at lightening speed. The financial bar to entry is lower, but the requirement for caffeinated beverages is greater than ever.