Starbucks-Boulange Brand Damage

Posted Posted in Brand Community Media Strategy, Dave Kalman Analysis, Uncategorized

When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange┬« bakery brand I thought, “nice move.” As a customer of both Starbucks and La Boulange, I envisioned a well-deserved expansion of the French-themed bakery/restaurant into new markets under the guidance of Starbucks’ location wizards. Unfortunately, Starbucks seems to have […]

New Beginnings at Niche Digital Chicago.

Posted Posted in Dave Kalman Analysis, ePublishing, Events, Publishing Strategy, Ramblings from Dave Kalman, Terrella Media News

Today, publishing is becoming a pure marketing relationship process, where content (the sharing of knowledge, entertainment, and enlightenment) binds together communities of buyers and sellers at lightening speed. The financial bar to entry is lower, but the requirement for caffeinated beverages is greater than ever.