The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Publishing by brand marketers and membership organizations
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Consider the list of devices, products, and services that smartphones already duplicate or replace.
The key deficiency here is lack of customer focus…
If you want me to open a newsletter, give me a reason.
Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
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