Custom Media – Page 9 – Terrella Media, Inc.

Competing for Consumers’ Dwindling Time

The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]

November 2, 2006September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Fidelity Magazine Could Be Great

…by putting readers first Fidelity Investments produces a colorful 32-page branded magazine. Delivered quarterly, Fidelity is jammed cover-to-cover with a mix of […]

October 3, 2006September 22, 2020Brand Community Media Process, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Newsletter or Snoozeletter?

Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep […]

July 17, 2006September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q1 2006 Update

Netflix controls subscriber acquisition costs and blasts new sub acquisition into orbit Last August I wrote about the challenge faced by Netflix […]