Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house brand, and it has prospered by means of consistency of product quality, innovation in delivery, and faithfulness to its brand values. Unfortunately, there are occasions when innovation conflicts with a brand value and […]
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, […]
Consider the list of devices, products, and services that smartphones already duplicate or replace.
Publishing impresario Carl Landau threw a party in Minneapolis. It was called the Niche Digital Conference, where I joined Minnick Web Services (MWS) as an exhibitor of our ePublishing solutions (eBooks and Digital Editions). The MWS T-Rex was a highlight of the exhibit row. (“Are you a print dinosaur?”) In my opinion, the event highlight […]
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