The Netflix Brand Attraction Challenge

Posted Posted in Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, […]

MWS Asks, Are You a Print Dinosaur?

Posted Posted in Email and Social Media Marketing, Events, Publishing Strategy

Publishing impresario Carl Landau threw a party in Minneapolis. It was called the Niche Digital Conference, where I joined Minnick Web Services (MWS) as an exhibitor of our ePublishing solutions (eBooks and Digital Editions). The MWS T-Rex was a highlight of the exhibit row. (“Are you a print dinosaur?”) In my opinion, the event highlight […]