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Category: Custom Publishing Review

Reviews of branded, custom magazines and Web sites.

October 14, 2009September 22, 2020Custom Media, Custom Publishing, Custom Publishing Review

AMD Gaming eNews Misfire

The key deficiency here is lack of customer focus…

April 3, 2009September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing

Gibson USA: Rockin' Content

Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo

April 3, 2009September 22, 2020Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Sprint's (Mis) Connection

When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).

February 2, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: The Costco Connection

Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.

January 29, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

Using Media to Bring People Together

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]

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