Custom Publishing Review – Terrella Media, Inc.

AMD Gaming eNews Misfire

Posted October 14, 2009April 26, 2017 dmkalmanPosted in Custom Media, Custom Publishing, Custom Publishing Review

The key deficiency here is lack of customer focus…

Gibson USA: Rockin' Content

Posted April 3, 2009April 26, 2017 dmkalmanPosted in Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing

Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo

Sprint's (Mis) Connection

Posted April 3, 2009April 26, 2017 dmkalman1 CommentPosted in Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).

Custom Publishing Review: The Costco Connection

Posted February 2, 2009April 26, 2017 dmkalman2 CommentsPosted in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.

Using Media to Bring People Together

Posted January 29, 2009April 26, 2017 dmkalmanPosted in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among […]