AMD Gaming eNews Misfire
The key deficiency here is lack of customer focus…
Category: Custom Publishing Review
Reviews of branded, custom magazines and Web sites.
Gibson USA: Rockin' Content
Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
Sprint's (Mis) Connection
When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).
Custom Publishing Review: The Costco Connection
Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.
Using Media to Bring People Together
CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among […]