When Promotions A.I. Goes Bad
Does the Starbucks promotions platform cross the line from benefit to bully? […]
Category: Brand Community Media Strategy
Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
What’s Love Got to Do With It? Subaru “Drive” Magazine
After a year of driving my Subaru Impreza, I was surprised to […]
Starbucks-Boulange Brand Damage
When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC […]
The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]
Cooks Source Scandal: Into the Frying Pan
Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.