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Category: Brand Community Media Strategy

Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.

July 31, 2021July 31, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman

When Promotions A.I. Goes Bad

Does the Starbucks promotions platform cross the line from benefit to bully? […]

May 14, 2018September 22, 2020Brand Community Media Strategy

What’s Love Got to Do With It? Subaru “Drive” Magazine

After a year of driving my Subaru Impreza, I was surprised to […]

April 1, 2014December 7, 2017Brand Community Media Strategy, Dave Kalman Analysis, Uncategorized

Starbucks-Boulange Brand Damage

When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC […]

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]

November 5, 2010September 22, 2020Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Cooks Source Scandal: Into the Frying Pan

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.

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