When Promotions A.I. Goes Bad
Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]
Category: Brand Community Media Strategy
Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
What’s Love Got to Do With It? Subaru “Drive” Magazine
After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru’s brand magazine, Drive. It’s smart: […]
Starbucks-Boulange Brand Damage
When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, “nice move.” […]
The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Cooks Source Scandal: Into the Frying Pan
Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.