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Category: Brand Community Media Process

Nuts and bolts steps in the process for using content (custom media) to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.

July 31, 2021July 31, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman

When Promotions A.I. Goes Bad

Does the Starbucks promotions platform cross the line from benefit to bully? […]

April 26, 2011September 22, 2020Brand Community Media Process, Custom Media, Dave Kalman Analysis, Ramblings from Dave Kalman

Interactive Video Just Might Bring Customers Closer

The Devo interactive approach offers some interesting opportunities for publishers and marketers.

September 3, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing

eNewsletter Subject Line Fail

If you want me to open a newsletter, give me a reason.

February 2, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: The Costco Connection

Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.

January 29, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

Using Media to Bring People Together

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern […]

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