When Promotions A.I. Goes Bad
Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]
Category: Brand Community Media Process
Nuts and bolts steps in the process for using content (custom media) to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Interactive Video Just Might Bring Customers Closer
The Devo interactive approach offers some interesting opportunities for publishers and marketers.
eNewsletter Subject Line Fail
If you want me to open a newsletter, give me a reason.
Custom Publishing Review: The Costco Connection
Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.
Using Media to Bring People Together
CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]