July 31, 2021July 31, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman When Promotions A.I. Goes Bad Does the Starbucks promotions platform cross the line from benefit to bully? […]
May 14, 2018September 22, 2020Brand Community Media Strategy What’s Love Got to Do With It? Subaru “Drive” Magazine After a year of driving my Subaru Impreza, I was surprised to […]
April 1, 2014December 7, 2017Brand Community Media Strategy, Dave Kalman Analysis, Uncategorized Starbucks-Boulange Brand Damage When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC […]
September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy The Netflix Brand Attraction Challenge Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]
May 18, 2011November 29, 2021Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman Beware the Exploding Smartphone Consider the list of devices, products, and services that smartphones already duplicate or replace.