Media produced by brand marketers and membership organizations.
After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru’s brand magazine, Drive. It’s smart: using print as a push vehicle cuts through a lot of social media noise. The magazine offers solid customer focus, with useful info and some decent photography for the Subaru aficionado. You can […]
When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, “nice move.” As a customer of both Starbucks and La Boulange, I envisioned a well-deserved expansion of the French-themed bakery/restaurant into new markets under the guidance of Starbucks’ location wizards. Unfortunately, Starbucks seems to have […]
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, […]
Consider the list of devices, products, and services that smartphones already duplicate or replace.
The Devo interactive approach offers some interesting opportunities for publishers and marketers.