Custom Media – Terrella Media, Inc.

December 28, 2022December 28, 2022Brand Community Media Process, Brand Community Media Strategy, Ramblings from Dave Kalman, Uncategorized

Starbucks Announces Rewards Program Inflation Supernova

Just in time for the holidays, Starbucks has gifted its most loyal customers with stellar inflation. Starting Feb. 13, 2023, the value […]

July 31, 2021July 31, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman

When Promotions A.I. Goes Bad

Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]

May 14, 2018September 22, 2020Brand Community Media Strategy

What’s Love Got to Do With It? Subaru “Drive” Magazine

After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru’s brand magazine, Drive. It’s smart: […]

April 1, 2014December 7, 2017Brand Community Media Strategy, Dave Kalman Analysis, Uncategorized

Starbucks-Boulange Brand Damage

When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, “nice move.” […]

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]