Starbucks-Boulange Brand Damage
When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, “nice move.” […]
Steve Jobs, 1955-2011
My first computer was an Apple II Plus. I paid more than $3,000 for it so I could write—and then edit without […]
The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Beware the Exploding Smartphone
Consider the list of devices, products, and services that smartphones already duplicate or replace.
Interactive Video Just Might Bring Customers Closer
The Devo interactive approach offers some interesting opportunities for publishers and marketers.