BrandMagnet™ – Page 2 – Terrella Media, Inc.

Beware the Exploding Smartphone

Posted May 18, 2011April 26, 2017 dmkalmanPosted in Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman

Consider the list of devices, products, and services that smartphones already duplicate or replace.

Interactive Video Just Might Bring Customers Closer

Posted April 26, 2011September 22, 2020 dmkalmanPosted in Brand Community Media Process, Custom Media, Dave Kalman Analysis, Ramblings from Dave Kalman

The Devo interactive approach offers some interesting opportunities for publishers and marketers.

Cooks Source Scandal: Into the Frying Pan

Posted November 5, 2010September 22, 2020 dmkalmanPosted in Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.

New Beginnings at Niche Digital Chicago.

Posted September 30, 2010September 22, 2020 dmkalmanPosted in Dave Kalman Analysis, ePublishing, Events, Publishing Strategy, Ramblings from Dave Kalman, Terrella Media News

Today, publishing is becoming a pure marketing relationship process, where content (the sharing of knowledge, entertainment, and enlightenment) binds together communities of buyers and sellers at lightening speed. The financial bar to entry is lower, but the requirement for caffeinated beverages is greater than ever.

Eichler Remodeling Faire Named Finalist in MyEventRocked Contest

Posted May 21, 2010April 26, 2017 dmkalmanPosted in Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events, Terrella Media News

Online event management company EventBrite.com has named the Eichler Remodeling Faire among five finalists in its MyEventRocked contest.