The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]
Beware the Exploding Smartphone
Consider the list of devices, products, and services that smartphones already duplicate or replace.
Interactive Video Just Might Bring Customers Closer
The Devo interactive approach offers some interesting opportunities for publishers and marketers.
Cooks Source Scandal: Into the Frying Pan
Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.
New Beginnings at Niche Digital Chicago.
Today, publishing is becoming a pure marketing relationship process, where content (the sharing of knowledge, entertainment, and enlightenment) binds together communities of buyers and sellers at lightening speed. The financial bar to entry is lower, but the requirement for caffeinated beverages is greater than ever.