BrandMagnet™ – Page 2 – Terrella Media, Inc.

October 5, 2011May 21, 2018Ramblings from Dave Kalman

Steve Jobs, 1955-2011

My first computer was an Apple II Plus. I paid more than […]

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves […]

May 18, 2011November 29, 2021Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman

Beware the Exploding Smartphone

Consider the list of devices, products, and services that smartphones already duplicate or replace.

April 26, 2011September 22, 2020Brand Community Media Process, Custom Media, Dave Kalman Analysis, Ramblings from Dave Kalman

Interactive Video Just Might Bring Customers Closer

The Devo interactive approach offers some interesting opportunities for publishers and marketers.

November 5, 2010September 22, 2020Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Cooks Source Scandal: Into the Frying Pan

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.