Custom Publishing Review: Fidelity Magazine Could Be Great

Posted Posted in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

…by putting readers first Fidelity Investments produces a colorful 32-page branded magazine. Delivered quarterly, Fidelity is jammed cover-to-cover with a mix of Fidelity-focused features and departments, along with a few general interest investment-oriented articles. I read the recent Nov. 2006 issue, and found some useful information about education savings plans (529 plans) and about the […]

Newsletter or Snoozeletter?

Posted Posted in Brand Community Media Process, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep a brand at top-of-mind. They also know that email newsletters provide customers with a simple response vehicle: Make an offer. Get a response. It’s quick and easy. Email newsletters can also generate leads, […]

Promote the Eichler Remodeling Faire

Posted Posted in Event Marketing and Production, Events

Thanks for helping to promote the Eichler Remodeling Faire, Saturday, May 16, 2009. To include a text link to the Faire Web page, cut and paste the following HTML code: <a href="http://eichlerfaire.eventbrite.com">Eichler Remodeling Faire</a> When displayed on your Web page, it should look like this: Eichler Remodeling Faire To include a graphical button, use this […]