Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep a brand at top-of-mind. They also know that email newsletters provide customers with a simple response vehicle: Make an offer. Get a response. It’s quick and easy. Email newsletters can also generate leads, […]
Netflix controls subscriber acquisition costs and blasts new sub acquisition into orbit Last August I wrote about the challenge faced by Netflix to retain subscribers as new subscriber acquisition costs grew. With its 2Q 2005 average monthly churn at 4.7 percent, Netflix was projected to churn more than half of its subscribers annually. With its […]
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Thanks for helping to promote the Eichler Remodeling Faire, Saturday, May 16, 2009. To include a text link to the Faire Web page, cut and paste the following HTML code: <a href="http://eichlerfaire.eventbrite.com">Eichler Remodeling Faire</a> When displayed on your Web page, it should look like this: Eichler Remodeling Faire To include a graphical button, use this […]