BrandMagnet™ is Dave Kalman’s blog on custom publishing, branded content strategy, publishing operations, content and social marketing, and technology. He covers techniques for brand community building, e-newsletter and e-book publishing, marketing communications integration, and more.
In BrandMagnet, Dave explains how marketing communicators must earn a consumer’s attention with useful, entertaining, or enlightening content. When marketers deliver this value, consumers pay attention. Valuable content provides a powerful force of attraction.
Dave’s mission is to help publishers think like marketers, and vice versa.