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December 28, 2022December 28, 2022Brand Community Media Process, Brand Community Media Strategy, Ramblings from Dave Kalman, Uncategorized

Starbucks Announces Rewards Program Inflation Supernova

Just in time for the holidays, Starbucks has gifted its most loyal customers with stellar inflation. Starting Feb. 13, 2023, the value […]

January 2, 2022November 13, 2022Ramblings from Dave Kalman, Terrella Media News

Blast from dPast: The dBASE Language Handbook (1989)

In 1988, I signed a contract to write a cross-reference book under the Microtrends nameplate featuring the dialects of the programming language […]

July 31, 2021July 31, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman

When Promotions A.I. Goes Bad

Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]

May 30, 2020March 4, 2023Uncategorized

Tapgift.com available for sale

Thanks for visiting Tapgift.com. You have been forwarded to this page as the Tapgift website has been taken offline. This domain is […]

May 14, 2018September 22, 2020Brand Community Media Strategy

What’s Love Got to Do With It? Subaru “Drive” Magazine

After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru’s brand magazine, Drive. It’s smart: […]

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Recent Posts

  • Starbucks Announces Rewards Program Inflation Supernova
  • Blast from dPast: The dBASE Language Handbook (1989)
  • When Promotions A.I. Goes Bad
  • Tapgift.com available for sale
  • What’s Love Got to Do With It? Subaru “Drive” Magazine
  • Starbucks-Boulange Brand Damage
  • Steve Jobs, 1955-2011
  • The Netflix Brand Attraction Challenge
  • Beware the Exploding Smartphone
  • Interactive Video Just Might Bring Customers Closer
  • Cooks Source Scandal: Into the Frying Pan
  • New Beginnings at Niche Digital Chicago.
  • Eichler Remodeling Faire Named Finalist in MyEventRocked Contest
  • Eichler Faire 2010 Draws 600+ Attendees
  • “How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)
  • Cancelled: "Mobilize Your Content," WPA Roundtable San Francisco, 3/3/2010
  • 2010 Maggies Open for Registration
  • AMD Gaming eNews Misfire
  • 2010 Maggie Awards Preview: Get ready to Enter, Judge, and Win!
  • MWS Asks, Are You a Print Dinosaur?
  • See You Oct. 28, 2009 at the SF WPA Roundtable
  • The House of the Future
  • eNewsletter Subject Line Fail
  • Cash for Clunkers Drives Big Returns: Updated
  • Eichler Faire Draws Astounding 400+ Attendees
  • Gibson USA: Rockin' Content
  • Sprint's (Mis) Connection
  • Western Publishing Association Cancels Publishing Conference
  • CANCELLED: WPA 2009 Publishing Conference, April 22-24, L.A.
  • 2009 Custom Content Conference, March 22-24
  • Connected Events: Of Course
  • Custom Publishing Review: The Costco Connection
  • Using Media to Bring People Together
  • Speechless: An Open Letter to Apple
  • Custom Publishing Review: Magazine Misses the Healthpoint
  • Marcomm Integration with Brand Community Media / Custom Publishing
  • Where's the Love? Sustaining Brand Value
  • Brand-Focused vs. Customer-Focused Content
  • Using "Engagement" as a Media Planning Metric
  • Custom Publishing Review: Healthy Pet Magazine
  • Custom Publishing Review: REI Gearmail
  • Custom Publishing Ethics
  • Deconstructing Content
  • Outward Bound: The Value of Print Media
  • You’ve Got Mail: e-tailers Push Postal Mail
  • Netflix: Q2 ’07 Update
  • Turning Customers into Members
  • Brand Communities, Marketing, and Media
  • Publishing As Branding
  • A Case of Magazine Rebranding
  • Brand Echo: Transmitting Brand Preferences
  • Custom Publishing Review: Fidelity Mag Redesign (An Update)
  • Custom Publishing Review: KP’s Partners in Health
  • The Business of eBooks
  • Competing for Consumers’ Dwindling Time
  • Custom Publishing Review: Fidelity Magazine Could Be Great
  • Newsletter or Snoozeletter?
  • Netflix: Q1 2006 Update

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