Brand Community Media Strategy

Starbucks-Boulange Brand Damage

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When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La BoulangeĀ® bakery brand I thought, “nice move.” As a customer of both Starbucks and La Boulange, I envisioned a well-deserved expansion of the French-themed bakery/restaurant into new markets under the guidance of Starbucks’ location wizards. Unfortunately, Starbucks seems to have […]

Ramblings from Dave Kalman

Steve Jobs, 1955-2011

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My first computer was an Apple II Plus. I paid more than $3,000 for it so I could write—and then edit without retyping—my school papers without tearing out my hair. (Until then, I was practically addicted to Wite-Out.) That first computer started my 30-year love/hate relationship with technology. Thank you Mr. Jobs for your part […]