Blast from dPast: The dBASE Language Handbook (1989)
In 1988, I signed a contract to write a cross-reference book under the Microtrends nameplate featuring the dialects of the programming language […]
When Promotions A.I. Goes Bad
Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]
Tapgift.com available for sale
Thanks for visiting Tapgift.com. You have been forwarded to this page as the Tapgift website has been taken offline. This domain may […]
What’s Love Got to Do With It? Subaru “Drive” Magazine
After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru’s brand magazine, Drive. It’s smart: […]
Starbucks-Boulange Brand Damage
When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, “nice move.” […]