Starbucks-Boulange Brand Damage

Posted Posted in Brand Community Media Strategy, Dave Kalman Analysis, Uncategorized

When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange┬« bakery brand I thought, “nice move.” As a customer of both Starbucks and La Boulange, I envisioned a well-deserved expansion of the French-themed bakery/restaurant into new markets under the guidance of Starbucks’ location wizards. Unfortunately, Starbucks seems to have […]

Steve Jobs, 1955-2011

Posted Posted in Ramblings from Dave Kalman

My first computer was an Apple II Plus. I paid more than $3,000 for it so I could write—and then edit without retyping—my school papers without tearing out my hair. (Until then, I was practically addicted to Wite-Out.) That first computer started my 30-year love/hate relationship with technology. Thank you Mr. Jobs for your part […]

The Netflix Brand Attraction Challenge

Posted Posted in Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, […]