April 2009 – Terrella Media, Inc.

Gibson USA: Rockin' Content

Posted April 3, 2009September 22, 2020 dmkalmanPosted in Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing

Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo

Sprint's (Mis) Connection

Posted April 3, 2009September 22, 2020 dmkalman1 CommentPosted in Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).