April 2009 – Terrella Media, Inc.

April 3, 2009September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing

Gibson USA: Rockin' Content

Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo

April 3, 2009September 22, 2020Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).

Month: April 2009

Gibson USA: Rockin' Content

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