Don't Miss The Eichler Remodeling Faire

Posted April 28, 2009April 26, 2017 dmkalmanPosted in Events

Here’s an event for Bay Area Eichler homeowners, with registration/ticketing services provided by EventBrite, a wonderful new service for promoting and managing your events. What impressed me most about EventBrite was how fast the event details were picked up by Google and featured among the top three to five search results. A FREE event for […]

Gibson USA: Rockin' Content

Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo

Sprint's (Mis) Connection

Posted April 3, 2009April 26, 2017 dmkalman1 CommentPosted in Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).