Using Media to Bring People Together

Posted Posted in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News

CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among […]

greenlight magazine Issuu Demo

Posted Posted in Publishing Strategy

Isuu (pronounced just like “issue”) is a social publishing platform that seems to aspire to be the Youtube of documents. Its strengths include an attractive interface — it converts PDF documents into a surprisingly readable digital editions — and easy-to-use widgets for document sharing and embedding. Its weakness is its production interface, which has serious […]