August 2008 – Terrella Media, Inc.

August 17, 2008September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Using "Engagement" as a Media Planning Metric

Rules of Engagement In selling advertising, publishers often promote as a key […]

August 9, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Healthy Pet Magazine

A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis […]