May 2007 – Terrella Media, Inc.

May 20, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Publishing Strategy

A Case of Magazine Rebranding

Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced […]

May 3, 2007August 3, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Brand Echo: Transmitting Brand Preferences

Transmitting brand preferences through the ages by David Michael Kalman Despite my […]

May 2, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Fidelity Mag Redesign (An Update)

Getting better all the time The new, redesigned Fidelity magazine (dated May […]