May 20, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Publishing Strategy A Case of Magazine Rebranding Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced […]
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May 2, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review Custom Publishing Review: Fidelity Mag Redesign (An Update) Getting better all the time The new, redesigned Fidelity magazine (dated May […]