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Month: April 2007

April 14, 2007April 27, 2017Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: KP’s Partners in Health

Colorful and personal Kaiser Permanente (KP) mails a 12-page quarterly newsletter called […]

April 4, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy

The Business of eBooks

eBook basics and business models An eBook is a self-contained electronic publication, […]

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