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Month: July 2006

Netflix: Q1 2006 Update

Posted July 17, 2006September 22, 2020 dmkalmanPosted in Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix controls subscriber acquisition costs and blasts new sub acquisition into orbit Last August I wrote about the challenge faced by Netflix to retain subscribers as new subscriber acquisition costs grew. With its 2Q 2005 average monthly churn at 4.7 percent, Netflix was projected to churn more than half of its subscribers annually. With its […]

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