| Management consulting and services for publishers and marketers | |
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[top] Management Consulting and Services for Publishers, Project Services, and Marketing Communications Terrella Media, Inc. provides management consulting services for publishers seeking insights and hands-on assistance in dealing with the dizzying array of new media challenges. From A to Z, Terrella can help you with:
Terrella also welcomes consulting engagements in audience development, conceptual design, revenue strategies, publication management, editorial management; ad sales strategies, procurement of publishing services, and more. For marketers, Terrella specializes in customer-focused marketing communications, including collateral materials, newsletters, and other communications vehicles. [top] Brand Community Media™ PlatformTerrella plans and executes complete Brand Community Media programs, managing research and publishing processes &mdash from concept to printing (including content strategy, graphic design, editorial production, and advertising sales management). Terrella specializes in integrated media products that serve as platforms for:
Terrella's approach treats customers as members and serves them in innovative ways that enhance their experience of a brand. Terrella has a passion for customer-focused content. By delivering useful and enlightening content that enriches consumers' lives, marketers can outperform traditional media and direct marketing. Terrella designs and develops print magazines that serve as the engines for integrated media programs. Efficient print media "primes the pump," sending visitors to your website where you can close the customer loop. Print delivery circumvents growing concerns about spam and email saturation, and by delivering useful content (through the mail or at a retail POS), your brand stands apart from typical direct marketing approaches. Terrella manages and executes all production phases including:
[top] Terrella develops content-oriented websites that enable consumers to experience your brand in an environment focused on their interests and needs. The online experience also allows consumers to interact with each other, sharing their enthusiasm for your brand. The Web components of the Brand Community Media platform help you close the customer interaction loop, with online discussions, surveys, and more. Terrella can produce websites, webcasts, e-books, e-mail newsletters, discussion and even live events. [top] Partner Comarketing, Merchandising, and Ad Sales Terrella offers creative business models that range from 100 percent brand funding to combinations of brand funding and third-party/partner funding. Terrella makes this possible by managing ad sales strategy and operations, and coordinating merchandising activities in support of your vital brand communities. |
Proposals &
Work Process Terrella Media welcomes RFPs. A major Terrella project functions like a complete business plan. The work process minimizes your managers' workload, but does require reviews and approvals at project milestones. A project begins with learning about your brand mission, your markets, and your customers. It continues with research to explore customer needs, interests, and brand perceptions. Terrella shares all research findings with you and presents draft publication concepts. With your collaboration and approvals, Terrella researches the potential for partner comarketing, merchandising and advertising. Terrella then presents final concepts and designs, along with business model options considering all costs and revenue streams. Terrella creates production schedules for the media mix and frequency you choose and then begins production and ad sales. Publication and delivery is followed by analysis and improvement. |
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