Terrella People

What's a "Terrella"?

Terrella Media, Inc. provides management consulting services for publishers seeking insights and hands-on assistance in dealing with the dizzying array of new media challenges. From A to Z, Terrella can help you with:

• strategic planning and marketing for launches and relaunches
• product trouble-shooting
• sales troubleshooting and/or training
• skills assessment (of editors, salespeople, marketers, or publishers) and professional development
• development of presentations and/or proposals
• new product brainstorming, assessment, and planning
• recruiting and screening
• "temp" publishing/management assignments

Terrella also works with marketers by helping them unlock the value of their branded content (publications, Web sites, and other media) to strengthen customer relationships and increase marketing effectiveness.

Everyone is invited to BrandMagnet, Terrella's free knowledge base focused on Brand Community Media (the next generation of custom publishing) strategy and execution, brand community concepts, and marketing and media resources.

Terrella Media always strives to:

• produce useful and enlightening content that maximizes brand attraction
• respect the consumer’s intelligence and elevate the level of discourse
• unleash the power of brand communities to increase marketing effectiveness
• reduce advertising costs with innovative audience development and partnership strategies

Terrella Media is a member of the Western Publications Association

Brand community: a group of individuals who identify with a particular brand and share unique and consistent traits, interests, and information needs.

For marketers, segmentation by brand community offers an innovative and efficient way to reach the most active consumers.

With a brand community strategy, marketers can increase consumers' meaningful contact with a brand, attract new customers, and reduce advertising and marcomm costs by integrating programs into a coherent communications strategy.