The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
The key deficiency here is lack of customer focus…
What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]
How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as […]
Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And […]
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