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	<title>Terrella Media, Inc.</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>&#8220;Mobilize Your Content,&#8221; WPA Roundtable San Francisco, 3/3/2010</title>
		<link>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/</link>
		<comments>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:29:31 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[digital magazines]]></category>
		<category><![CDATA[minnick]]></category>
		<category><![CDATA[mobile publishing]]></category>
		<category><![CDATA[mws]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1142</guid>
		<description><![CDATA[Please Join the Western Publishing Association (WPA) for its latest Northern California Roundtable, featuring:
Mobilizing Content
Speaker: Chris Minnick, President of Minnick Web Services
At this roundtable, you&#8217;ll learn about:

deploying your content across the latest wave of mobile devices, including iPhone, Android, iPad, and e-readers such as Kindle, Nook, and Sony e-reader;
integrating mobile content production into your workflow [...]]]></description>
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		</item>
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		<title>2010 Maggies Open for Registration</title>
		<link>http://www.terrella.com/2009/12/18/2010-maggies-open-for-registration/</link>
		<comments>http://www.terrella.com/2009/12/18/2010-maggies-open-for-registration/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:08:43 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Publishing Trade Group]]></category>
		<category><![CDATA[Terrella Media]]></category>
		<category><![CDATA[Terrella Press Release]]></category>
		<category><![CDATA[Western Publishing Association]]></category>
		<category><![CDATA[WPA]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1119</guid>
		<description><![CDATA[The 2010 Maggie Awards program has been streamlined and improved to make entering and judging easier than ever. Entries into most Maggie categories can be uploaded onto the Maggie Web site. (No more tearsheets or mounted artwork.) ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>AMD Gaming eNews Misfire</title>
		<link>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/</link>
		<comments>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:30:37 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1108</guid>
		<description><![CDATA[The key deficiency here is lack of customer focus...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2010 Maggie Awards Preview: Get ready to Enter, Judge, and Win!</title>
		<link>http://www.terrella.com/2009/10/12/2010-maggie-awards-preview-get-ready-to-enter-judge-and-win/</link>
		<comments>http://www.terrella.com/2009/10/12/2010-maggie-awards-preview-get-ready-to-enter-judge-and-win/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 21:41:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[2010 maggies]]></category>
		<category><![CDATA[call for entries]]></category>
		<category><![CDATA[maggie awards]]></category>
		<category><![CDATA[maggies]]></category>
		<category><![CDATA[Western Publishing Association]]></category>
		<category><![CDATA[WPA]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1091</guid>
		<description><![CDATA[The Maggie Awards recognize excellence in print and online publishing. Every year, more than 600 publishing professionals gather to recognize excellence in more than 100 editorial, design, promotional, and event categories. ]]></description>
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		<title>MWS Asks, Are You a Print Dinosaur?</title>
		<link>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/</link>
		<comments>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:46:50 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[publishing strategy]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1065</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>See You Oct. 28, 2009 at the SF WPA Roundtable</title>
		<link>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/</link>
		<comments>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:25:00 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing strategy]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1000</guid>
		<description><![CDATA[Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Miss the &#8220;SEO for CEOs&#8221; Webinar</title>
		<link>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/</link>
		<comments>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:09:10 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[WPA]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=989</guid>
		<description><![CDATA[New from the Western Publishing Association (WPA), here&#8217;s a webinar on SEO (Search Engine Optimization) practices and tips that will build your community, traffic, and readership. In this one-hour live event, you&#8217;ll learn how to build better navigation and organize your content for maximum search engine visibility.
Register today for SEO for CEOs: What Media Companies [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The House of the Future</title>
		<link>http://www.terrella.com/2009/09/15/the-house-of-the-future/</link>
		<comments>http://www.terrella.com/2009/09/15/the-house-of-the-future/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 02:28:30 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[eichler faire]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=979</guid>
		<description><![CDATA[One icon of that era was the "X-100," a steel-framed Eichler home nestled in the highlands of San Mateo, California. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cash for Clunkers Drives Big Returns: Updated</title>
		<link>http://www.terrella.com/2009/08/15/cash-for-clunkers-drives-big-returns/</link>
		<comments>http://www.terrella.com/2009/08/15/cash-for-clunkers-drives-big-returns/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 02:07:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Cash for Clunkers]]></category>
		<category><![CDATA[Dave Kalman]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=928</guid>
		<description><![CDATA[With Cash for Clunkers, the workforce gets its $12.6B, the "government" (the taxpayers) gets a total of $1.53B back in direct return to the Federal and State treasuries. ]]></description>
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		<slash:comments>4</slash:comments>
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