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	<title>Terrella Media, Inc.</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>&#8220;How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?&#8221; (The Onion)</title>
		<link>http://www.terrella.com/2010/03/05/how-will-the-end-of-print-journalism-affect-old-loons-who-hoard-newspapers-the-onion/</link>
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		<pubDate>Sat, 06 Mar 2010 05:13:27 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[newspapers]]></category>

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		<description><![CDATA["How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?"]]></description>
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		<title>Cancelled: &#8220;Mobilize Your Content,&#8221; WPA Roundtable San Francisco, 3/3/2010</title>
		<link>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/</link>
		<comments>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:29:31 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[digital magazines]]></category>
		<category><![CDATA[minnick]]></category>
		<category><![CDATA[mobile publishing]]></category>
		<category><![CDATA[mws]]></category>

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		<title>2010 Maggies Open for Registration</title>
		<link>http://www.terrella.com/2009/12/18/2010-maggies-open-for-registration/</link>
		<comments>http://www.terrella.com/2009/12/18/2010-maggies-open-for-registration/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:08:43 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Publishing Trade Group]]></category>
		<category><![CDATA[Terrella Media]]></category>
		<category><![CDATA[Terrella Press Release]]></category>
		<category><![CDATA[Western Publishing Association]]></category>
		<category><![CDATA[WPA]]></category>

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		<description><![CDATA[The 2010 Maggie Awards program has been streamlined and improved to make entering and judging easier than ever. Entries into most Maggie categories can be uploaded onto the Maggie Web site. (No more tearsheets or mounted artwork.) ]]></description>
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		<title>AMD Gaming eNews Misfire</title>
		<link>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/</link>
		<comments>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:30:37 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing communications]]></category>

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		<description><![CDATA[The key deficiency here is lack of customer focus...]]></description>
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		<title>2010 Maggie Awards Preview: Get ready to Enter, Judge, and Win!</title>
		<link>http://www.terrella.com/2009/10/12/2010-maggie-awards-preview-get-ready-to-enter-judge-and-win/</link>
		<comments>http://www.terrella.com/2009/10/12/2010-maggie-awards-preview-get-ready-to-enter-judge-and-win/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 21:41:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[2010 maggies]]></category>
		<category><![CDATA[call for entries]]></category>
		<category><![CDATA[maggie awards]]></category>
		<category><![CDATA[maggies]]></category>
		<category><![CDATA[Western Publishing Association]]></category>
		<category><![CDATA[WPA]]></category>

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		<description><![CDATA[The Maggie Awards recognize excellence in print and online publishing. Every year, more than 600 publishing professionals gather to recognize excellence in more than 100 editorial, design, promotional, and event categories. ]]></description>
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		<title>MWS Asks, Are You a Print Dinosaur?</title>
		<link>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/</link>
		<comments>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:46:50 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[publishing strategy]]></category>

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		<item>
		<title>See You Oct. 28, 2009 at the SF WPA Roundtable</title>
		<link>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/</link>
		<comments>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:25:00 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing strategy]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1000</guid>
		<description><![CDATA[Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world. ]]></description>
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		<title>Don&#8217;t Miss the &#8220;SEO for CEOs&#8221; Webinar</title>
		<link>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/</link>
		<comments>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:09:10 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[WPA]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=989</guid>
		<description><![CDATA[New from the Western Publishing Association (WPA), here&#8217;s a webinar on SEO (Search Engine Optimization) practices and tips that will build your community, traffic, and readership. In this one-hour live event, you&#8217;ll learn how to build better navigation and organize your content for maximum search engine visibility.
Register today for SEO for CEOs: What Media Companies [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The House of the Future</title>
		<link>http://www.terrella.com/2009/09/15/the-house-of-the-future/</link>
		<comments>http://www.terrella.com/2009/09/15/the-house-of-the-future/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 02:28:30 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[eichler faire]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=979</guid>
		<description><![CDATA[One icon of that era was the "X-100," a steel-framed Eichler home nestled in the highlands of San Mateo, California. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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